The Master of Business Analytics is designed to produce skilled talents in Business Analytics to meet the needs of talent in the big data era and the industrial revolution 4.0. The program answers the industry’s demand for a skilled pool of graduates who can apply data analytics skills to solve business challenges. It also provides exposure to students for circumventing the practical-based business analytics problem. This program is suitable for fresh graduates who plan to pursue a career as a business analyst and working adults who are seeking career advancement or change. This program prepares graduates to "Be Relevant, Be Different and Be the GOLD Talent"
CORE COURSES (24 UNITS)
- Analytics Edge
- Research Method
- Management Insights
- Statistics for Analytics
- Data Programming and Predictive Analytics for Business
- Data Storytelling and Visualization
ELECTIVES (12 UNITS)
- Accounting and Finance Analytics
- Advances in Digital Technology
- Human Resource Analytics
- Collaborative Foresight
- Data-Driven Insights and Actions
- Marketing Analytics
- Web and Social Media Analytics
- Financial Technology and Digital Innovation
- Economic Insights
*Electives: Availability is based on the number of student enrollment
PROJECT (6 UNITS)
- Analytics Lab
CONTACT:
Postgraduate Office
School of Management
Universiti Sains Malaysia
11800 Pulau Pinang, MALAYSIA
Email:
Website: www.som.usm.my
Phone no: +604 653 2398 / 2520
Facebook: USMmanagementschool
Instagram: usmmanagementschool
ADMISSION REQUIREMENTS
Applicants should possess the following:
A. Bachelor's degree in Management, or any other related and recognized degree
1. CGPA of at least 2.75 / 4.00; or
2. CGPA between 2.50 - 2.74 with the following additional conditions: or
a) Research experience for at least one year; or
b) Work experience in related field for at least one year; or
c) At least one (1) academic publication in the relevant field; or
d) Grade B for major / elective courses; or
e) Grade B+ for final year project
3. CGPA between 2.00 - 2.49 (Bachelor's Degree with Honours) with the following additional conditions: or
a) Research experience for at least five (5) years; or
b) Work experience in related field for at least five (5) years; AND
c) At least one (1) academic publication in the relevant field; or
d) Grade B for major / elective courses; or
e) Grade B+ for final year project
B. APEL A (Level 7)
LANGUAGE REQUIREMENTS
(Applicable for International Applicants Only)
- A minimum score of 40 for TOEFL (Internet-based); or
- A minimum of Band 7.5 for TOEFL Essentials (Online); or
- A minimum of Band 5 for IELTS; or
- A minimum score of 47 for PTE; or
- A minimum score of 154 for Cambridge English (CAE/CPE); or
- A minimum score of 154 for Linguaskill Online; or
- A minimum of Band 3.5 for MUET
Exemption can be given if:
- English is the candidate's mother tongue or National Language; or
- The candidate graduated from an Institution of Higher Learning in which the medium of instruction is English
DURATION
- Full-time: Minimum 2 semesters / Maximum 4 semesters
- Part-time: Mininum 4 semesters / Maximum 8 semesters
SEMESTER INTAKE
- April & October
FEES
| Malaysian (MYR) | International (USD) |
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** Fees are subject to change
Timetable Semester 2 2025/2026
TIMETABLE SEMESTER 1 2025/2026General Inquiries
1. How do I apply for this course? Do I need to go through UPU procedures?
Apply online: http://www.admissions.usm.my
You do not have to go through UPU procedures.
2. What is the requirement to attend this course?
Entry Requirement
A recognized Bachelor Degree in Management, or any other related and recognized degree with a minimum CGPA of 2.75; OR
For CGPA of 2.50 - 2.74, a degree as stated above is required, with an additional minimum one year research experience/one year working experience/one academic publication in related field/Grade B for major/elective courses/Grade B+ for final year project; OR
For CGPA of 2.00 - 2.49, a degree as stated above is required with an additional minimum five years research experience/five years working experience AND one academic publication in related field/Grade B for major/elective courses/Grade B+ for final year project; OR
Other equivalent qualifications such as Accreditation of Prior Experiential Learning (APEL).
And
- A minimum score of Band 5 for IELTS, or
- A minimum score of 35 for TOEFL (internet-based), 0r
- A minimum score of 36 for PTE, or
- A minimum score of 154 for CAE/CPE
(This English requirement can be waived if your bachelor’s degree was conducted in English, or if your mother tongue or national language is English)
Please check our website for more info: http://www.som.usm.my/index.php/news-highlight/692-master-of-business-analytics-september-2020-intake
3. Aside from the mentioned requirement from the website, what is the specific pre-requisite requirement to enroll the course?
There is no other pre-requisite requirement.
4. For this coming October intake, when is the due date for registration?
Local Students – 30 September 2020
International Students- 31 August 2020
5. Is it 100% coursework?
Some subjects require candidate to sit for final exam (60% coursework, 40% final exam).
For Analytics Lab, it will be 100% coursework.
6. What is the difference between research mode and coursework mode?
Master of Business Analytics (Coursework) is a professional qualification involving the study of a specified set of core units and a selection of elective units. Undertaking a coursework program will mean that you will attend classes, complete assignments and sit exams where applicable.
Master of Arts (Management) - Business Analytics (Research) involves the submission of a completed thesis based on an independent research project. Student studying a master by research work independently with the support of supervisor(s).
Duration of Studies
7. What are the differences between full time course and part time course?
The difference is only the duration. For full-time course, the minimum duration is 1 year and maximum duration is 2 years. For part-time, the minimum duration is 2 years and maximum is 4 years.
Classes
8. What is the main channel for conducting the course? Will it be conduct via online classes, or face to face meeting?
The course will use face-to-face and blended learning methods.
9. Will the class be held online or offline for part time students?
We implement Blended Learning (combination of online and offline).
10. When will the class start?
The class will start in October 2020.
11. What time will classes be held?
Classes will be held in the evening weekday 6.00pm - 9.00pm.
Grading System
12. What is the Cumulative Grade Point Average (CGPA)?
The CGPA is the scale used to assess a student’s academic achievement throughout the duration of candidature. Please read more about CGPA here:
http://www.ips.usm.my/index.php/current-student/examination/exam-coursework-mixed-mode-programme
Registration Fees
13. What is the registration fee if I apply online?
Please go to: http://www.admissions.usm.my
14. How much is the fee?
Local Students: RM 18,900
International Students: USD 7350
15. Course fee will be paid one lump sum or by term as part time study will take 2 years?
The fees will be paid according to the number of course units you register for the semester. A course typically has 4 units, and the fee is RM 430 per unit (Malaysian Applicants) and USD 150 per unit (International Applicants).
Please go to : http://www.admissions.usm.my/index.php/postgraduate/postgraduate-fee
Sponsorship
16. Does SOM/USM provide any sponsorship for the courses?
At the moment, we do not provide financial assistance for students in the coursework programmes. For more information on Financial Assistance provided by USM, please visit www.ips.usm.my
17. How can I apply PTPTN from the government?
You may apply PTPTN as long as you have SSPN account. Please visit https://www.ptptn.gov.my/permohonan-pinjaman-side
18. Is there any other financial support?
For Malaysian, you can choose to withdraw your savings from EPF to help finance your education Please visit https://www.kwsp.gov.my/member/withdrawals/partial/education
Others
19. Do I need to go for internship before I graduate?
No internship is required.
20. How about the accommodation? Can master students apply for a hostel and enjoy the facilities provided by USM?
Yes, you can. Please visit the website below for information regarding accommodation:
https://www.myusminfo.com/usm_info/facilities/hostels/intro/